Strategy and calendar
Identify the audience, offer and recurring customer questions. Organise themes such as education, work examples, service explanations and customer guidance into a workable calendar.
Content planning · Brand communication
Consistent posting works best when every piece of content has a purpose. I help organise your messages, plan relevant posts and connect social activity with the questions your customers are asking.
Content and social media support turns business goals into a practical publishing plan. My service can include audience research, content themes, calendars, post copy, creative direction and performance review. Platforms, posting responsibilities, community management and production requirements are agreed before work begins.
Scope and deliverables
Identify the audience, offer and recurring customer questions. Organise themes such as education, work examples, service explanations and customer guidance into a workable calendar.
Prepare post ideas, captions, calls to action and briefs for images or short videos. Agree who supplies source material, approvals and any photography or video production.
Review content views, reach, interactions and audience growth. Keep the results of individual profiles and paid campaigns separate, and use the available data to improve future content.
Views, reach, interactions and followers describe different things. A post can generate attention without producing enquiries, while a smaller post may attract a relevant buyer. Reporting should explain the objective and time window. My portfolio presents supplied social insights separately from Meta Ads campaign reports so the two are not confused.
An example monthly plan could combine useful tips, a service explanation, answers to objections and a genuine work example. The mix depends on what your audience needs and what your business can provide. Paid boosting, ad management and organic publishing are separate activities unless the proposal combines them.
Scope, access, approvals and fees are agreed before work starts. Results depend on the business, competition, available material and implementation.
We can discuss Facebook, Instagram and LinkedIn based on your audience and available content. The agreed scope identifies the platforms, content formats and publishing responsibilities instead of assuming every platform is needed.
Content planning and creative briefs can be included. Original filming, photography, editing and design deliverables must be specified in the proposal, including who supplies the material and how revisions are handled.
The My Work page includes social account insights and Meta Ads reports. The figures are labelled by reporting set and outcome; social screenshots without a paid-versus-organic breakdown are not presented as purely organic results.
Share your website, business priorities and the support you need. I will review your enquiry and discuss a suitable scope.