Positioning and profile review
Clarify who you help, what you offer and why a relevant buyer would contact you. Review the headline, About copy, company page details and next-step links.
B2B visibility · Professional audiences
Make your expertise easier for the right professional audience to recognise. I help clarify your LinkedIn positioning, plan useful content and connect that activity with a practical enquiry journey.
LinkedIn marketing uses a professional profile, company page and relevant content to communicate expertise to a business audience. My support covers positioning, audience research, content planning and performance review. Paid campaign support can be discussed separately when there is a suitable offer, budget and follow-up process.
Scope and deliverables
Clarify who you help, what you offer and why a relevant buyer would contact you. Review the headline, About copy, company page details and next-step links.
Build themes around customer questions, practical lessons, work examples and service explanations. Prepare a realistic calendar, post drafts and creative briefs for review.
Define the roles, industries and business needs you want to reach. Review where a visitor lands, what information they need and how an enquiry will be handled.
A professional audience needs a reason to pay attention. I plan content that explains a specific problem, shows a practical approach or makes a service easier to evaluate. Where you have project evidence, I can turn it into a clear work example. Customer names and outcomes should be supported and suitable for publication.
For a consultancy, a practical sequence could include a common client question, an explanation of the process and an anonymised project lesson. Each post has a role in the wider content plan. Organic content and paid campaigns are measured separately so engagement is not presented as a sales result.
Scope, access, approvals and fees are agreed before work starts. Results depend on the business, competition, available material and implementation.
Either can be reviewed. A personal profile can communicate individual expertise, while a company page explains the business. The proposal will state which accounts, content types and approvals are included.
Paid activity is a separate scope unless it is specifically included in the proposal. Campaign support depends on your audience, offer, budget and access; advertising spend is separate from service fees.
We agree measures that fit the objective, such as relevant engagement, profile or page visits, website clicks and enquiries where tracking is available. Likes alone do not establish lead quality or revenue.
Share your website, business priorities and the support you need. I will review your enquiry and discuss a suitable scope.