Audience and query research
Start with your offer, customer language and target market. Review available Search Console queries, search results and agreed research tools rather than choosing terms by volume alone.
Search intent ยท Page planning
Find the questions and search terms that belong on your website, then decide which page should answer each one. I turn research into a page plan your business can actually use.
Work directly with Shalid K ยท Dubai, UAE
Keyword research identifies relevant search topics and maps them to pages based on intent. My deliverable can include grouped queries, customer questions, existing-page recommendations, content gaps and a prioritised page map. Data sources, markets, languages and the number of services covered are agreed in the scope.
Scope and deliverables
Start with your offer, customer language and target market. Review available Search Console queries, search results and agreed research tools rather than choosing terms by volume alone.
Separate service enquiries, comparisons and informational questions. Group closely related queries so a useful page can cover a topic naturally without repeating exact-match phrases.
Assign topics to existing or proposed pages. Identify overlap, suggest page improvements and prepare content priorities so your homepage, services and blog posts have clear roles.
A long keyword list is not a content strategy. A useful plan explains whether a query belongs on a service page, comparison, FAQ or article, and why. Where two existing pages target the same need, I review whether they offer distinct value or should be clarified. Search volume and difficulty estimates are planning signals, not promises of traffic.
For a Dubai service company, an audit enquiry and a how-to question represent different needs. The audit topic belongs on a commercial service page; the how-to topic may be better answered in a guide that links to the relevant service. If Arabic research is required, it needs its own language and audience review rather than a simple translated list.
Scope, access, approvals and fees are agreed before work starts. Results depend on the business, competition, available material and implementation.
No. Closely related queries with the same intent can often be covered on one useful page. New pages should serve distinct needs, rather than multiply near-identical content.
Yes, with access or a suitable export. Existing queries help identify topics already earning impressions and pages that may need clearer titles, content or intent alignment.
The research deliverable can include page outlines and briefs if agreed. Full copywriting, implementation and ongoing SEO are separate deliverables unless they are included in the proposal.
Share your website, business priorities and the support you need. I will review your enquiry and discuss a suitable scope.